In my past blogs, I have talked about the importance and the incentives of company's using social media. I have also talked about how much social media has become an every day part of our lives. But according to the University of Massachusettes at Dartmouth, company's using blogs, Facebook, and Twitter accounts have become stagnant.
According to the research, only 23% of fortune 500 company's in 2011 with blogs actually have a post within the past twelve months. That number is up from 2008 but fortune 500 that have started to start blogging has stay relatively the same for the past three years at around 21%.
Twitter is also another area where usage has plateaued. In 2011 62% of fortune 500 have an active Twitter account with tweets within the past thirty days. That may seem like a lot but that is only a 2% increase from last year. Most of these numbers are from the top 200 company's though. Of the bottom 300 company's, only 34% have tweeted within the past thirty days.
With Facebook, it is about the same as Twitter with the top companies having up to date profiles and the bottom 300 varying.
The question is, why? There are many possible reasons but one main reason is that fortune 500 company's were not the only ones that were studied. Fortune 500 had the lowest numbers compared too Inc. 500 and higher education. Maybe the fortune 500 company's just haven't found it worth their while. Maybe they do not believe ROI is substantial enough to continue using social media.
In my opinion, these companies are just being complacent. This is not a good thing though. Research has shown that for many company's that keeping up to date in social media has a positive affect on their company's. I believe that these f500 company's need to give social media another chance, more than likely it is not going to hurt their business.
http://www.forbes.com/sites/lisaarthur/2011/11/01/are-corporations-giving-up-on-social-media/
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